Solutions

Solutions : Services : Advisory Services

Inform yield strategy and execution through unrivaled domain expertise

To effectively compete in the data-driven media marketplace, companies must instrument a holistic revenue strategy that takes into account the many potential monetization opportunities at their disposal, including direct sales, syndication, ad networks, and marketplaces. Further, they must ensure that day-to-day operations are in lockstep with that broader strategy, making the requisite investments in people, process, and technology. Through its Advisory Services practice, Rapt meets this market need, instilling operations with industry-leading analytic techniques, driving best practice process and organizational design, and making available considerable domain expertise to inform company-wide monetization strategies.

Both the sequencing and scope of our advisory services are flexible and will be tailored to the needs and goals of each client.

With years of domain expertise, Rapt is able to help companies design and implement a well-structured, data-driven pricing and profitability management approach that leads to sustainable process excellence. Because we believe that organization, process and tools are necessary components of total enterprise profitability, we developed services that deliver immediate value to clients while setting the stage for potential future implementation and adoption of our applications.

Rapt Yield Model - architect core advertising business model

  • Evaluate advertising assets & review business plan
  • Identify staffing, system, and workflow requirements
  • Output: operating model for ad-supported business

Rapt Yield Principles - evaluate & improve asset management process

  • Evaluate current-state inventory & pricing approach
  • Define best-practice yield organization & process
  • Output: actionable gap analysis & development path

Rapt Yield Insight - analyze & inform monetization strategy

  • Analyze core asset value & current yield performance
  • Refine inventory, pricing, and/or product models
  • Output: revenue-maximizing go-to-market strategy

 

For decades now, agencies have helped marketers buy advertising, but there's no comparable market mechanism devoted to helping publishers and networks sell advertising. In my view, this is a market failure, one that Rapt aims to correct. Rapt is the advisor of choice for leading media companies, helping them develop breakthrough approaches to sales and revenue management.

Tom Chavez
Founder and CEO
Rapt Inc.