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Price Management in the High Tech Industry
Today's technology companies, from components to consumer electronics to software, face an increasing array of pricing challenges including
- Rapid product introduction and obsolescence
- Highly configured products and broad portfolios
- Seasonal demand dynamics
- Mature markets and declining prices
Despite this increasingly challenging landscape, executives have numerous opportunities to improve revenue and gain market share. By optimizing prices, pricing to customer value, improving revenue planning, increasing transparency and coherence in pricing decision making, and understanding the drivers of customer value, companies can achieve significant bottom line results.
Rapt has more experience addressing the pricing problems faced by technology companies than any other pricing company. From our proprietary, patented IP for modeling product lifecycle to our unique attribute-based price-response analytics to our deep operating expertise, no one understands the challenges better or delivers more value. Our industry leading clients include:
[Rapt] has a lockdown on the High-Tech OEM space based on its track record of success with HP and Sun. The company's expertise in this vertical sets it apart from the
competition. 
Laura Preslan
Vice President, AMR Research
Case Studies
Delivering Profit-Optimal Prices for Configured Products
A leading high-tech company understood that improving pricing could help them address increasing competitive pressures and accelerating product lifecycles and manage complex product interactions, but lacked a standard analytic approach...
Managing Supply Investments and Improving Profits
For a leading manufacturer of high-end desktops, servers, storage and other hardware products, supply investment was a critical concern and key driver of financial results...
Implementing an Integrated Solution
A leading high tech manufacturer believed they held role of price maker but were facing challenges managing product portfolio and demands of accelerating product life cycles...
What does this mean for me?
Rapt's proprietary technology and deep operating expertise consistently delivers outstanding ROI to tech companies.
Related Resources
- Learn more about the Rapt Solution for the Technology Industry
.
Download the datasheet
Rapt Report
Learn how to price new products and turn portfolio uncertainty into increased profits.
Competitive Response
With Competitive Response, Rapt Price Director uses all available competitive information to provide realistic price recommendations. The capability has been designed to automatically infer the impact of past competitive events on historical sales fluctuations when they cannot be explained by macro-economic, seasonal, or lifecycle dynamics. It gives pricing analysts the robust what-if analysis they need to adjust their pricing strategy in response to upcoming price changes or product introductions from their competitors. 
Pascal Bensoussan
Senior Director Product Management at Rapt
