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Intelligent Analytics, Practical Application

Rapt software is designed to deliver immediately actionable information and measurable business results. Our underlying technology utilizes proprietary, patented methods from econometric modeling, probabilistic inference and projection, statistical learning and decision optimization. Rapt technology supports robust analytics that make sense of sparse, flickering data, account for steep business velocities, handle millions of price decision combinations and understand cross-elasticity within and among vast product portfolios.

Common Data Model

Rapt's applications are designed around an integrated, extensible, multidimensional data model. This simplifies overall implementation and integration of Rapt applications with existing systems, while ensuring a smooth, reliable upgrade path for our customers to future enhancements and products.

Industry Standard Integration Platform

Rapt's platform architecture is built on industry standard J2EE server platform. This provides an industry-standard integration platform for interoperability with other J2EE-enabled products. Scalability is achieved through a unique architecture that leverages the strength of the EJB component model. All performance-critical aspects of the Rapt applications are handled by internal Rapt algorithms rather than delegated to "off the shelf" J2EE server components. The application server, web server, and report generating engines are all decoupled, allowing distributed deployment of components to maximize flexibility.

Enhanced Interoperability And Integration

Rapt publishes comprehensive API's and is developing toolkits that support seamless integration of Rapt products with existing enterprise systems. Our XML-based application programming interface (API) makes it possible to more easily integrate and update planning, product and pricing data from supply chain management, ERP, CRM and MRP applications with the Rapt platform. This simplifies the process for parsing and translating the signals generated by Rapt into messages that are understandable by custom applications developed by Rapt customers, ISVs, systems integrators and trading platforms.

Rapt is a price optimization powerhouse [that] consistently delivers 8- and 9- digit benefits to its customers... Optimization vendors have a strategic and competitive leg up on price enforcement vendors. It will be easier for optimization vendors to continue their expansion into price enforcement than it will be for price enforcement vendors to build out price optimization.  

Laura Preslan
Vice President, AMR Research *

* Quote taken from: "How To Select The Right B2B Price Management Vendor"