Rapt Named to AlwaysOn Media Top 100

Leading Provider of Pricing and Profitability Management Solutions Recognized For Leadership in Emerging Technology for the Media Industry

San Francisco, California — January 22, 2007 —Rapt, a leading provider of pricing and profitability management solutions, today announced that it has been chosen by AlwaysOn Media as one of the AO Media 100 Top Private Companies. AO Media 100 is a power list of the top private digital media companies. Rapt was handpicked by the AO Media editorial team based on a set of five criteria--innovation, market potential, customer adoption, media buzz and investor value creation.

Rapt and the AO Media 100 will be honored at the AO Media executive summit January 29-31, 2007 at The Mandarin Oriental Hotel in New York City. The summit will focus on the forces that are disrupting user behavior and creating new opportunities in marketing, branding, advertising, and public relations. The event will also showcase top innovative private companies that are changing the way media is created, distributed and consumed.

"The AO Media 100 are creating new revenue opportunities in the more than $16.4 billion online advertising market by disrupting traditional media and advertising models," said Tony Perkins, founder and editor in chief of AlwaysOn. "They are innovating by applying game-changing technology to key sectors including user-generated content, technology-enablers, mobile marketing, community platforms, Web analytics, and online advertising services."

The AO Media 100 was selected from over 1,000 companies, peer-nominated by leading venture capitalists, investment bankers and industry analysts.

Rapt provides sophisticated technology that helps media companies manage and optimize yield from advertising assets, driving annual revenue uplifts of up to 15%. Across Rapt's entire customer portfolio, the company's software and services support the pricing and planning of more than $27 billion in customer revenue each year.

Meeting AO's pre-requisite of helping the advertising and media establishment navigate the current disruptive forces in online media, including ad model changes, Rapt has emerged as the industry standard in media monetization solutions, the one-and-only firm to turn to for real world inventory and pricing solutions in the incredibly dynamic digital media environment. After working with Rapt, the results speak for themselves, with media companies experience significantly increased revenue and remarkable return on their technology investment.

"On behalf of our media customers, online and off-, we are honored to be named to the AO Media 100," said Tom Chavez, Rapt Founder and CEO. "This award provides further validation of our vision to deliver today's leading media companies with the sophisticated software solutions they need to effectively monetize their advertising, audience, and content assets."

A full list of all the AO Media 100 companies can be found on the AlwaysOn Web site at www.alwayson.goingon.com

About AO Media 2007: January 29-31 @ The Mandarin Oriental Hotel, NYC
AlwaysOn Media is where cutting-edge technology CEOs from the back streets of Silicon Valley meet the global advertising and media establishment. This two-and-a-half-day executive event features CEO presentations and high-level debates on which forces are disrupting user behavior and creating new opportunities in the marketing, branding, advertising, and public relations industries. At AlwaysOn Media, our editors will also honor the AO Media 100 Top Private Companies. Fifty of the top CEOs from the AO Media 100 will pitch their market strategies to a panel of industry experts in our “CEO Showcase."

About Rapt Inc.

Rapt Inc. is a leading provider of pricing and profitability management solutions.  These solutions help companies achieve and sustain profit and growth objectives through the deployment of intellectual property-rich software and advisory services.  Rapt software, based on Rapt’s proprietary analytic engine technology, enables companies to optimize and manage pricing strategies, while Rapt’s advisory services help companies design and implement best-practice pricing processes across their organization.  Rapt’s client base includes MSN, Yahoo!, Seagate, NBC Universal, Tacoda, Dow Jones & Company, The Weather Channel Interactive and others.  More information about Rapt can be found at: www.rapt.com.

About AlwaysOn

AlwaysOn ignited the open-media revolution in early 2003 by being the first media brand to launch a global blog network.  In 2004, AlwaysOn continued to lead the media industry in innovation by introducing a social network where members can connect and engage. AlwaysOn is also revolutionizing the media business by applying its open-media principles to its executive event series (Stanford Summit, AlwaysOn Hollywood, AlwaysOn Media and GoingGreen) and quarterly print “blogozine” by empowering its members to post and share their ideas and meet each other online. As our loyal readers know, AlwaysOn is committed to the free-market, merit-driven approach to reporting and event programming.  No other media brand has dared to create such open interaction with its readers and event participants.