Dow Jones Online Select's Rapt's Advertising Management Solution

 

San Francisco, California — December 5, 2006 —Rapt, a leading provider of pricing and profitability management solutions, announced today that it will deploy Rapt’s full software suite across the Dow Jones Online sites, which include The Wall Street Journal Online, MarketWatch.com and Barron’s Online.

Rapt will initially deploy its monetization platform in support of Dow Jones’s online sales operations, delivering pricing controls, inventory management capabilities, and analytic infrastructure for the business. The contract with Dow Jones includes the option of expanding the platform to the print sales operations.  Rapt’s media solutions have been deployed at many other leading publishers, allowing those companies to capture maximum value for their advertising assets and protect and grow share in the online market.

“Pricing, inventory, and revenue management challenges in the media industry are unique,” said Tom Chavez, CEO of Rapt.  “For more than eight years we have consistently delivered significant return on investment to our customers and are thrilled to be working with a world-class company like Dow Jones.”

Rapt provides sophisticated technology that helps media companies manage and optimize the pricing, prediction, and provisioning of all their advertising assets.  Across its entire customer portfolio, Rapt software and services support the pricing and planning of more than $27 billion in revenue each year.

“We are pleased to partner with Rapt to further streamline sales operations and enhance the sophistication of sales planning across all our Web sites, as we continue to develop integrated multimedia solutions for our advertisers,” said Gordon McLeod, president, Dow Jones Online.

 

About Rapt Inc.

Rapt Inc. is a leading provider of pricing and profitability management solutions.  These solutions help companies achieve and sustain profit and growth objectives through the deployment of intellectual property-rich software and advisory services.  Rapt software, based on Rapt’s proprietary analytic engine technology, enables companies to optimize and mange pricing strategies, while Rapt’s advisory services help companies design and implement best-practice pricing processes across their organization.  Rapt’s client base includes MSN, Yahoo, Seagate, NBC Universal, Tacoda, Dow Jones & Company, and others.  More information about Rapt can be found at: www.rapt.com.

About Dow Jones Online

Dow Jones Online is a network of business and financial news sites that includes The Wall Street Journal Online, the largest paid subscription site on the Web with 788,000 subscribers; the Journal’s vertical sites (CareerJournal.com, OpinionJournal.com, StartupJournal.com, RealEstateJournal.com and CollegeJournal.com); Barron’s Online, the site of America's premier financial weekly; and MarketWatch.com, a leading investing and financial news site. Marketers seeking to target business decision-makers or affluent and influential individuals can now reach seven million unduplicated, unique visitors per month across the Dow Jones network of sites.