Greg Stuart to Join Rapt Inc. Board of Directors

Appointment of interactive pioneer reinforces company's market-leading position in media monetization

San Francisco, California — December 5, 2006 —Rapt Inc., the leading provider of pricing and profitability management solutions, today announced that Greg Stuart will be joining the company's board of directors.

"I am delighted that Greg has accepted this offer to join the Rapt team," said Tom Chavez, Founder and CEO. "He brings a wealth of talent to the table, drawing on more than twenty years of advertising industry experience, most notably in his role over the last decade as a leader and pioneer in digital media." Mr. Chavez continued, "Greg will be instrumental in cementing Rapt's leadership position as the industry standard for media monetization solutions."

Mr. Stuart, who has served for five years as the CEO and President of the Interactive Advertising Bureau (IAB), the industry association representing over 300 online media companies, will be stepping down from that role at the end of this year. During his tenure, Mr. Stuart led the online advertising industry through an explosive period of growth, with annual revenues increasing from $6 billion to more than $16 billion. The IAB itself also grew 500% during this time. Prior to leading the IAB, he served in a variety of key executive roles at firms such as Cars.com, FlycCast Network, Y&R's Wunderman, among others. His also recently co-authored the widely acclaimed book, What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds (Kaplan Publishing, September 2006).

"Greg Stuart's appointment to Rapt's board is a direct reflection of the company's remarkable achievements in digital media," stated Arthur Patterson, Rapt's Chairman and General Partner and co-founder of Accel Partners. Mr. Patterson continued, "The media industry will continue to be a growth engine for Rapt, making Greg a natural fit. I could not be more pleased to be adding his voice and vision to the leadership team."

About Rapt Inc.

Founded in 1998, Rapt Inc. is the leading provider of pricing and profitability management solutions. These solutions help companies achieve and sustain profit and growth objectives through the deployment of intellectual property-rich software and advisory services. Rapt software, based on Rapt's proprietary analytic engine technology, enables companies to optimize and manage pricing strategies, while Rapt's advisory services help companies design and implement best-practice processes across their organization. Rapt's client base includes Microsoft, Yahoo, Seagate, NBC Universal, Tacoda, Dow Jones & Company and others. More information about Rapt can be found at: www.rapt.com.