Rapt's Price Director Provides Price Optimization Solution For iVillage

San Francisco — September 26, 2005 —Rapt Inc., the leading provider of pricing and profitability management solutions, today announced that iVillage Inc. will deploy Rapt's industry-leading price optimization technology, Price Director, for pricing advertising across the iVillage Network.

Rapt was engaged to help iVillage more effectively monetize its entire online advertising portfolio. In addition to technology deployment, iVIllage will take steps to enhance their pricing organization and processes based on Rapt's pricing best practices expertise and deep media experience.

"We selected Rapt because the analytic rigor they bring to price management is critical in addressing the issues we face every day," said Peter Naylor, Senior Vice President, Sales, iVillage Inc. "We look forward to utilizing their software to help us effectively monetize our online advertising portfolio."

Over the past several years, Rapt has led the industry in developing and deploying pricing and profitability management solutions for online media. In a May 2005 report, "How to Select a B2B Price Optimization Vendor," Laura Preslan, Vice President of Research at AMR, recommended that companies across the online media industry "should add Rapt to their short lists" and called the company a "price optimization powerhouse." iVillage can benefit from this industry-leading technology, which has recently been upgraded with advanced reporting and business rule management tools.

"We are excited to work with iVillage on such an important endeavor," said Xavier Zang, Executive Vice President, Field Operations at Rapt. "We believe this clearly signals the desire of companies of all sizes to more professionally manage pricing and to avail themselves to our market-leading Price Director technology and highly skilled Professional Services team."

About Rapt Inc.

Rapt Inc. is the leading provider of pricing and profitability management solutions. These solutions help companies achieve and sustain profit and growth objectives through the deployment of intellectual property-rich software and advisory services. Rapt software, based on Rapt's proprietary analytic engine technology, enables companies to optimize and manage pricing strategies, while Rapt advisory services help companies design and implement best-practice pricing processes across their organizations. Rapt's client base includes Microsoft, HP, Yahoo!, Seagate, and iVillage. More information about Rapt can be found at: www.rapt.com.