Rapt Announces Its Newest Digital Media Initiative, Rapt Information Services
Rapt Information Services is a suite of analytic tools and data products that provide visibility into supply, demand, and value dynamics for the digital media industry. The initiative draws upon Rapt’s unparalleled domain expertise and close collaboration among a set of market participants, including Publicis Groupe Media and others serving as charter data contributors.
Rapt Information Services fills a critical market intelligence gap, providing historical metrics, market forecasts, and performance indices, across content categories, industry segments, and product types. All of these will be made available as subscription-based data products and services designed to meet the needs of a broad range of market constituents.
- Media Sellers will receive meaningful market baselines against which to measure the value of their ad inventory and a set of leading indicators of market demand to guide product and pricing strategy.
Example: A publisher will be able to use Rapt Information Services to analyze historic and expected demand for video advertising and proactively align their pricing and inventory strategies to better serve the market.
- Buyers of Media will gain real-world metrics across the digital advertising spectrum to drive more informed purchase decisions and media planning strategies.
Example: In negotiating prices on behalf of a pharmaceutical company for placement on a premium online health site, planners can use Rapt Information Services to better understand the external market value for relevant inventories and content types.
- Media analysts and industry-watchers will benefit from an unprecedented level of visibility, leveraging Rapt’s proprietary forecasts and media performance indices to better understand economic forces at play in the market. Rapt Information Services will complement existing traffic-centric data sources with a dollars-and-cents, yield-oriented view of the actual advertising inventory being bought and sold.
- Existing and future customers of Rapt’s technology and services will benefit from a better informed solution set. Rapt Information Services data will feed back into Rapt applications, providing market signals and industry-wide context to support business decision-making.
For more information about the program, please see the Rapt Information services FAQ or email RaptIS@rapt.com
