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Microsoft Advertising Solutions for Publishers

Five Ways Publishers Are Increasing Their Return on Audience

As a top-tier publisher, you know there are only so many ways to grow your revenue and increase your Return on Audience (ROA), so it’s vital to explore every avenue. Here are five ways we can get it done together:

 

  1. Maximize the Value of Premium Inventory
    Increase value with data-driven pricing and packaging decisions. Quickly deliver insightful proposals that prescribe the right product and price to your clients.
  2. Increase Sell-Through of Premium Inventory
    Predict long-term inventory availability more accurately and align with your advertisers' objectives, or sell premium inventory with an alternative channel.
  3. Optimize Yield on Discretionary Inventory
    Efficiently manage your ad networks, and/or deal with just one trustworthy network that delivers dramatic returns while protecting your brand
  4. Expand the Number of Total Impressions Available to Sell
    Find more inventory to sell by discovering opportunities beyond your site. Sell and serve ads across multiple digital channels.
  5. Increase Overall Operational Efficiency in Ad Sales, Pricing, and Delivery
    Actively monitor your yield performance with an insightful yield dashboard, and scale your operation with a proven ad management solution.


Five Ways Publishers Are Increasing Their Return on Audience
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Publisher Resources

Learn how our media solutions, tools, and services can help top-tier publishers grow ROA:



For more information,
please email us at
pubsolns@microsoft.com.