Webinar : The Impact of Pricing on Corporate Objectives: Making the Right Decision
Still unsure about why you should move to a price planning and management application? Need help determining how best to move to a pricing system. Unclear about what next steps to take? View this webcast for practical tools and answers to these questions that will help you and your team make the right decisions moving forward. You'll walk away from this webcast with practical tools and knowledge.
Sheryl Kingstone, a highly-respected industry analyst from Yankee Group will deliver a unique webcast that delivers practical hands on information. Sheryl will also discuss their recently concluded survey of 395 companies for Price Management and Profit Optimization. Discover how your organization stacks up against the competition and the market and get a clear understanding of what people are doing in this space today.
In this webcast you will learn:
- What is the path to pricing excellence
- How to leverage Price Optimization today
- Practical use case scenarios
- Metrics for success
Speakers
Sheryl Kingstone, Industry Analyst, Yankee Group
As a Yankee Group program manager for the Customer-Centric Strategies decision service, Sheryl Kingstone manages research and programs that help business improve customer loyalty and acquisition. Specifically, she helps enterprise clients? make decisions regarding the use of technology, business process and information to boost sales and optimize top-line business performance. She also assists vendors with custom research projects, messaging and positioning, as well as product road map evaluations. Kingstone researches and writes on the top trends in marketing and sales effectiveness and customer-centric processes, and evaluates all CRM application and delivery strategies.
Kingstone is a well-known industry analyst in the CRM market, with more than 15 years in the high-technology market. She has extensive speaking experience at conferences and seminars, is quoted in many business and industry journals, and provides notable consulting experience with Fortune 1000 companies. Before joining Yankee Group, she consulted with a number of enterprise software companies in the areas of B2B e-commerce, CRM, e-services and internet infrastructure on company and product positioning, acquisitions and IPO strategies for Blanc & Otus. Prior to this, she worked at DataMirror and Praxis International, launching market making new products in the enterprise data replication, transformation and database software market. Kingstone holds a B.S. degree from University of Massachusetts and a M.B.A. degree from Simmons College. She is an executive in the CRM Association, an advisor to CRM magazine and a judge on many annual awards.
