Industries : Media
Case Study
Simplifying Processes and Driving Revenue
Client Situation:
A leading online media player was benefiting from a rebound in advertising sales, but was concerned that money was still being left on the table. Hundreds of products plus a complex rate structure added up to literally millions of pricing options and a costly, labor intensive exception-driven pricing process.
Approach:
An initial First Value
engagement framed the opportunity for a Price Director activation. Five months later the Price Director activation was complete. In parallel, the company realigned their pricing processes to better deliver value to customers.
Impact:
First Value produced immediately actionable price and process
change recommendations. By making these changes, the company realized immediate
returns in the form of additional revenue. Adoption of a new tiered pricing
structure was instrumental in improving revenue capture as was the ability
to identify isolated areas of supply infeasibility and make immediate price
adjustments. Additionally, the potential for double-digit revenue uplift
with Price Director was identified.
What does this mean for me?
For pricing analysts, sales managers and executives, Rapt offers software and services to improve decision-making, pricing and ultimately profitability. Our track record in the media industry is unsurpassed.
Rapt Report
Learn how to organize the pricing discipline in your organization to achieve pricing excellence.
