Industries : High Tech
Case Study
Optimizing Product Mix through Lifecycle Transitions
Client Situation:
A leading consumer electronics manufacturer was at the top of its game with several very successful product lines and a well-coordinated price management process helping to drive positive financial results. With a well defined 'ladder' of good/better/best products, the company still sought to bring additional analytical rigor to address issues around product mix, configuration and lifecycle management.
Approach:
The first step towards better, more rigorous analysis was
to provide a single, unified source of pricing and market data through Price
Director. Additionally, Price Director
incorporated price planning across
geographies and channels into a single workbench to allow easy access and
coordinated planning. Finally, Price Director enabled scenario-based analyses
of alternative product configurations, portfolio margin mix, revenue and
profit impact of proposed new additions to the product portfolio.
Impact:
During a First Value engagement, analysis identified opportunities for product configuration changes and line extension as well as meaningful revenue uplift across the portfolio, geographies and channels. Worldwide activation of Price Director is currently in process.
What does this mean for me?
For technology companies who are wrestling with rapid product introduction and obsolescence, supply constraints, seasonality, configuration complexity and other pricing challenges, Rapt's robust, proprietary IP and deep operating experience delivers results. For years, industry leaders have turned to us to help them improve their bottom lines.
Rapt Report
Learn how to organize the pricing discipline in your organization to achieve pricing excellence.
