Industries : High Tech
Case Study
Implementing an Integrated Solution
Client Situation:
A leading high tech manufacturer believed they held the role of price maker but were facing challenges managing product portfolio and demands of accelerating product life cycles. A disjointed view of markets and pricing, and complex price management process further impeded the company's ability to make accurate and effective pricing decisions.
Approach:
Beginning with a First Value
, the potential impact of improved pricing was quantified and an integrated solution including Price Director Activation and process change was recommended. Through a live instance loaded with actual client data, analysis identified shortcomings in existing client pricing approach and illustrated consequences including:
- Degradation in portfolio margin-mix
- Over-response to noise when seeking to isolate seasonality
- Missed lifecycle inflection points
Impact:
The measurable revenue uplift opportunity identified during the First Value engagement is beginning to be captured now that company-wide activation of Price Director is complete. By providing robust analytics as well as a unified view of internal and external data, the company is better able to separate market signals from noise and make better decisions. In parallel with the software Activation, the team delivered a comprehensive redesign of the pricing organization and simplification of the pricing process using Rapt's best practices toolkit.
What does this mean for me?
For technology companies who are wrestling with rapid product introduction and obsolescence, supply constraints, seasonality, configuration complexity and other pricing challenges, Rapt's robust, proprietary IP and deep operating experience delivers results. For years, industry leaders have turned to us to help them improve their bottom lines.
Rapt Report
Learn how to organize the pricing discipline in your organization to achieve pricing excellence.
